User Characteristics by News platform and Comment generation

Abstract

Depending on the feature of the media, the characteristics of the users are fixed. As a result, the information selection and interpretation may vary. Therefore, media study should focus on the process of user accepting and interpreting messages rather than simply looking at media as a tool for information delivery. In this study, Internet portal news and Online video platform news are compared from the audiences- centered perspective. Through comparison, we would like to explore whether user characteristics according to media platform appear in comments. For analysis, NAVER and YouTube, the representative of internet portal and Online video platform were analyzed. We collected the same news contents uploaded to each platform and built a dataset of 2,145,698 comments. As a result, it was found that comments of NAVER and YouTube not only concentrated on different news contents by reflecting the characteristics of users, but also there are differences in the trend of comments generation. Also, there are difference in the way how they interpreted the message of news contents. Through this, it was revealed that the characteristics of the user by media platform are actually impact on interest and interpretation of users.