콘텐츠 기반의 SNS 비즈니스의 성공요인과 전략에 관한 연구
- Title
- 콘텐츠 기반의 SNS 비즈니스의 성공요인과 전략에 관한 연구
- Authors
- 김형록
- Date Issued
- 2013
- Publisher
- 포항공과대학교
- Abstract
- We studied success factors and strategies of contents-based Social Networking Services (SNS) with cases including Pinterest. SNS became a popular business of the era of web 2.0. SNS evolved as a social platform which has various multi-medias. Facebook, called as the leader of SNS, is a service to provide a sustainable relationship through mutual users interaction. In this respect, Facebook can be described as the relationship-based SNS. Recently the relationship-based SNS evolves the interest-based SNS which mainly use multi-medias such as images and videos. In this paper, we studied the cases of Pinterest and other contents-based SNSs. There are three reasons of the rapid growth of contents-based SNS. First, the interest-based SNSs provide users well-classified information that is suitable for the tastes of users. Second, the interest-based SNSs help the target marketing to users with similar tastes and is more efficienct than relationship-based social media. Lastly, they have robust revenue models which are often combined with e-commerce business.
- URI
- http://postech.dcollection.net/jsp/common/DcLoOrgPer.jsp?sItemId=000001557783
https://oasis.postech.ac.kr/handle/2014.oak/1805
- Article Type
- Thesis
- Files in This Item:
- There are no files associated with this item.
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