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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kim J | - |
| dc.contributor.author | Suh E | - |
| dc.contributor.author | Hwang H. | - |
| dc.date.accessioned | 2017-07-19T02:05:23Z | - |
| dc.date.available | 2017-07-19T02:05:23Z | - |
| dc.date.created | 2009-03-26 | - |
| dc.date.issued | 2003-04 | - |
| dc.identifier.issn | 1094-9968 | - |
| dc.identifier.uri | https://oasis.postech.ac.kr/handle/2014.oak/31987 | - |
| dc.language | English | - |
| dc.publisher | . | - |
| dc.relation.isPartOf | JOURNAL OF INTERACTIVE MARKETING | - |
| dc.title | A MODEL FOR EVALUATING THE EFFECTIVENESS OF CRM USING THE BALANCED SCORECARD | - |
| dc.type | Article | - |
| dc.identifier.doi | 10.1002/DIR.10051 | - |
| dc.type.rims | ART | - |
| dc.identifier.bibliographicCitation | JOURNAL OF INTERACTIVE MARKETING, v.17, no.2, pp.5 - 19 | - |
| dc.citation.endPage | 19 | - |
| dc.citation.number | 2 | - |
| dc.citation.startPage | 5 | - |
| dc.citation.title | JOURNAL OF INTERACTIVE MARKETING | - |
| dc.citation.volume | 17 | - |
| dc.contributor.affiliatedAuthor | Suh E | - |
| dc.identifier.scopusid | 2-s2.0-0347308163 | - |
| dc.description.journalClass | 1 | - |
| dc.description.journalClass | 1 | - |
| dc.description.scptc | 154 | * |
| dc.date.scptcdate | 2018-05-121 | * |
| dc.type.docType | ARTICLE | - |
| dc.description.journalRegisteredClass | scopus | - |
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Related Researcher
- 서의호SUH, EUI HO
- Dept of Industrial & Management Enginrg